Is your website return of investment (ROI) on deficit? Does it have low traffic and generating low turnover for your business? Is your website not meeting the expected end?
I see you thinking that you did everything right ranging from a standard mobile-friendly website, best onsite Search Engine Optimization (SEO), the superb Social media buttons everywhere, and other necessary inputs. In fact, you employed a professional web development company who helped make sure you had the right website design and content. But in the end the result wasn’t as expected, it was rather disappointing.
If you find yourself in this situation, ride on with me and I will tell you why – and show you how you can turn your fortune around.
Your case is analogous to the farmer who planted vegetables and forgot that if not nurtured, it would grow in a disorganized manner and eventually lead to death. It can also be likened to a man who left his girlfriend unattended for months and expect her to hold on to him. No, it doesn’t work like that.
What I’m trying to say is this: If You work really hard and pay even millions of Naira to create a beautiful and engaging website and leave it unattended to because you are occupied with running your business, then be rest assured that the website is going to be a complete waste of money and resources for you.
Don’t panic; just read on
This brings us to the reasons why it is rather very necessary for business owners in Nigeria to adopt a website maintenance syndrome. In addition to how it can help skyrocket their business.
My primary advice to clients is: Treat your website with love and you will soon run your competitors out of business.
Website maintenance is very necessary for any business owner in Nigeria, regardless of size. Your website is a worldwide entry to your business and it can make a huge impact on how the value of your product or service is rated globally.
The often neglected element – yet one of the most crucial elements – to any successful website plan is maintenance. While the initial website project is important to creating the right foundation, the steady maintenance and upkeep is where you will see the best your website can offer.
Now how do website maintenance like a Pro? Don’t answer that, Let me help you with the accurate response.
First, accurate and updated information promotes trust and projects business:
It is observed that websites with outdated contents and errors drive prospective clients away. So keeping updated website with good contents really promotes business.
Drive More Traffic and increase you Search Engine ranking:
Search engines love fresh content. The more often you update your website, the more often the search engines will visit your site and boost your rankings.
And the reverse is true as well.
After a site has is abandoned for a while, the search engines stop to crawl it. When that happens, there’s chance that you ranking would begin to drop for important keywords.
Retain you Visitors and entice them to always have a reason To Come Back.
The gospel truth is that for you to keep your customers coming back to your website, you need to nurture your website the way a mother nurtures her baby. This can be achieved by keeping stale and less informative contents away from your website. By so doing, you begin to establish a healthy relationship with your customers and prospects. Remember that trust is easy to lose but very hard to gain. Help build their trust by providing the latest and most up-to-date information on your website.
Keep up with technology trend.
In this 21st century, any enterprise that deprives itself of the latest technological trends is doing so as its own expense. Technology changes every time and it would be a taboo if as business owner you refuse to make a shift if new technology is invented. New technology is constantly evolving for accessing your content, don’t slack, follow the trend so as not to lose your customers. Don’t forget, they are ever ready to embrace new technology and abandon you – No matter what you have done for them.
Conclusively, it is very important that business owners take up the responsibility of ensuring the smooth running of their website. However, if you do not have a tech background, maintaining a website can become a really daunting task. Therefore, in such a case, hiring the services of a website maintenance agency will save you a lot of headache.