In this 21st century – businesswise; a website is to a company what nucleus is to a living biological cell. It is almost impossible in this current tech-driven age to imagine a company without a website.
Your online presence is a crucial part and parcel of your sales campaign. Now, let me ask you something;
Have you thought about turning your website into your company’s salesman?
Yes you can actually do that. The billion naira question is;
How can you turn you website into your company’s no.1 salesman?
In this post, I have highlighted interesting tips to triple your sales and beat the records of the best salesman you ever hired using your website.
Tip 1: Your website should contain every information about your company, its products and services
A salesman knows virtually everything about the organization he represents. Therefore, since your website acts in the capacity of a salesman, why is it lacking information about the company’s product and services? Why is the information so shallow that visitors cannot find your site interesting and useful?
No organization send a sales manager to a potential customers without giving him or her all the necessarily information needed to educate the clients, in the same way, the information expectation of your company’s website should be high and rich in other to generate leads.
Tip 2: Provide only quality products and services on your website
Are you aware that if you have a bad product, hiring the services of even the best web design company in Nigeria or the best digital marketing company will not be enough to boost sales through your website? It’s just like a rotten yoke covered with egg shell.
In other words, you need a good product on your website. Make no mistake of putting a bad product on your website because that will be the Genesis of your sales campaign failure.
Your website should be able to provide her visitors with credible and quality products and services just as salesman would. Don’t sit back and relax expecting your visitors to ask about your product. Do a visual representation of your products on the site and show them the pricing information, product uses, dimensions, etc.
Every salesman knows his target audience and it is very important to know everything about them, including their likes, what their product taste are, what inspires them to buy a particular product etc. Thus, should have a clear image of your target audience, so as to be able to come up with the content that can satisfy their needs.
Tip 3: Develop your website in such a way as to gain customers trust
Building trust with customers is not as easy as losing them. A little loophole on your part can cost you a customer or hundreds to thousands of them. One of the major factors of a successful salesman is his ability to gain customer’s trust likewise your website. Your website should be able create and build customer confidence in your goods, services or your company itself. This is not a simple task but, it is something you must do to have a good end – Why not inform your site visitors about your refund policy and return goods.
As a sales manager I had countless encounters with customers who came back with retuned goods. The first thing I usually told them, is that no refund of money after payment- you can only exchange the goods and again my goods should not stay with you for more than three (3) days. I did this for years and I never had misunderstanding with my customers. I was able to give them the assurance of getting back other goods if the former was not okay.
Another useful method to make people feel at ease with your services is through customers’ reviews and social media reactions. This is what super salesmen do – they help you get feedback so you can understand your market better. So your website should do same.
Tip 4: Ensure your website is built with a capacity to build and retain your relationships with your customers
A good salesman in an organization does not only provide customers with what they need but also build a good rapport with them. In a pursuit for new clients, the existing ones must not be neglected. Many companies are guilty of this.
In order to create rapport and entice customers to always come back for more of your products/services, your company’s website should have regular promotional campaigns that can sustain the interest of the customers. Promos and other benefits through your website can retain the existing customers and also get new ones.
Like a salesman, your website is the first point of contact every visitor meets. Therefore, as a marketing tool, it should be equally standard in content and quality. Once you have great content to share with your visitors, and make it easier for them to locate, then you can achieve the unimaginable.