List of top 10 Ecommerce websites in Nigeria

  • December 15, 2017
  • Blog

The idea of buying your products online and have them delivered at your doorstep is what makes ecommerce appealing to most Nigerians.

There are hundreds of ecommerce websites in Nigeria. However, the following features are what set the big fish apart from the fry;

  • Size of online inventory,
  • customer size
  • Sales recorded and
  • Quality of service
  • User Trust

This is why it is not surprising that the top 10 ecommerce websites in Nigeria control more than 95% of the market share in the country while leaving the crumbs for the less popular ones.

IMPORTANT TIP** Learn Top 5 ecommerce marketing strategies for startups in Nigeria

Therefore, let’s take a look at some of these top 10 ecommerce websites in Nigeria based on some of the features outlined above;


1. Jumia

Jumia Nigeria was established in May 2012.

Backed by a $60 million foreign investment, it is unarguably the most popular online store in Nigeria. Jumia is currently rated as the most visited ecommerce website in Nigeria by Alexa.

With Jumia you can virtually have access to most of all your needs. Products in their online inventory include electronics, fashions, household equipment, provisions and food stuffs amongst others.

You can rightly say that jumia has everything and trust me you won’t be so wrong.



Like Jumia, Konga is also one of the top online stores that are making waves in Nigeria.

Konga was founded in 2012 by Sim Shagaya and has grown to one of the best online shopping stores in the country.

Konga is unarguably no.2 in the top 10 list of ecommerce websites in Nigeria (according to Alexa)

It has in its stores a range of consumer electronics, bags, fashion items and many other products.



This is one of the leading ecommerce site in Nigeria in terms of household appliances and electronics. however offers 100% preferential treatment to customers by making sure that everything from placing your order to delivering it right to your doorstep is free.

It  also offers multiple payment options for its customers such as online payment via credit/debit card, bank transfer and cash on delivery option as well.

It is the only ecommerce store in Nigeria to stock industrial grade generators.



Dealdey was established in March 2011.

It is on our list of top 10 ecommerce websites in Nigeria because of the crazy deals you can find (up to 90% discount on products and services).

They offer products like mobile phones and accessories, Electronics, food, professional courses, spa treatments, fashion, hotel bookings and lots more.

DealDey is flexible and fun way to get nice deals on great experiences.


5. Kaymu

Kaymu was launched in 2012 by Africa internet group.

Their business activities primarily centre on creating online market channels that allow buyers and sellers carryout transactions on their website.

It has a sizeable monthly traffic and is fairly popular amongst Nigerians.


6. DressMeOutlet

DressMeOutlet is a Nigerian eCommerce shop that focuses on fashion, health and beauty products. It is a niche-based online store

They claim to sell the best selection of products locally and internationally made, ranging from health & beauty products, dresses to shoes and finally bags and jewelleries.

This online store is known for its quality of products and services.

However, the idea behind centres on uniting fashion freaks & health and beauty conscious people to ensure they get access to the best, highest-quality products and designs they love.


7. Wakanow was established in 2008.

However, it came into limelight with commencement of full operations during the first Africa hosted FIFA World Cup competition in 2010. Since then, they have been having astronomical growth.

This website provides its customer with full information on hotel reservations flight fares, visa assistance, airport pickups and many other travel services. They have some pretty good reviews online making it one of the most trust worthy travel booking sites.


8. Traclist

This is another fashion ecommerce site in Nigeria.

Traclist offers top fashion products such as shoes and accessories.

They also allow fashion dealers to earn profit by offering the best deals on similar product to you.

Traclist also offers nationwide delivery with “pay on delivery” (POD) as one of their payment options.

In order to encourage online payment (which Nigerians usually shy away from), they give 1.5% discount to customers who pay online using their debit cards.


9. Mall for Africa is one of the leading online procurement sites in Africa.

They made the list of top 10 ecommerce websites in Nigeria not because of their inventory. Or because it is a website per se.

They really don’t sell anything themselves. And It’s an app.

But they are really popular in terms of customer base and quality of service they provide.

Their focus is to assist Africans based in Africa procure their most preferred products from the best malls around the world and get them delivered at their homes irrespective of their countries of residence.


10. Adibba is a well-structured popular online store where you can get most of your desired products and services.

They not only have a well-structured ecommerce site with product categories like home appliances, Power solutions, fashion, kid items, electronics, sports and fitness; but they also provide quality services such as installation of equipments, repairs of security equipment amongst others.

Update: seems not to be working lately.


Without doubt, these top 10 ecommerce websites in Nigeria are setting the pace for others to follow.

Over to you!

Do you know any other popular ecommerce website that can be added to this list, add it in the comment box below


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