Do you want to promote your business online in Nigeria but you are finding it pretty difficult, if not impossible, because you are on a very tight budget?
Are you discouraged because your tight budget does not allow you to implement your big ideas and drive your business through online marketing?
Are you just waiting hoping to raise fund before you can execute your business plan online?
The truth is, lack of fund can actually limit your options and deny you the chance of getting the expected customers you deserve.
Do you know you can promote your business on the internet without spending any money at all?
If you flow with me to the end of this article, I will show you how you can promote your business online without spending a dime.
I’d show you that regardless of your limited marketing budget, you can boost and promote your business by adopting a unique creative campaign which I believe is your biggest weapon.
Here are some guaranteed and possible creative campaigns you can adopt to promote your business online without spending a kobo.
Do you have a website/blog?
Now if your answer is NO, then you are missing out BIG TIME!
See, it doesn’t cost any money to start a blog or own a web page. A blog or company page – not only does it help your business (I’ve written extensively about how blogging can help your business here and here) get its name out through viewership, it’s also an avenue to get direct contacts of your prospective customers.
In this 21st century, to own a standard website is no longer a benefit that only big enterprises can enjoy; small scale businesses can enjoy the benefits as well.
You can create a free standard website using WordPress.
With this, you would be able to showcase your product and services as well as your contact details and location. These types of websites are easily indexed by google – So before long, you’d start having people visit it.
Note: A dormant blog/web page is like a living biological cell without nucleus. So don’t just open a website because I said you should. But make sure to keep it running and updated as often as you can (learn how to do that like a pro here). Else, you might as well not bother yourself.
Get your business actively involved through social media platforms.
Social media platforms like Facebook, Snapchat, Instagram, Pinterest, Twitter and even Nairaland are not just tools to get popular; they have now become a necessity for a long term investment for every business to make a huge success. And the best part is that they are all FREE!
Social media will make it very easy for people (both customers and non-customers) to talk about your business. They can easily share or tweet about your products and services and this allows you to easily engage with them.
This can give you direct access to millions of potential customers located all over the world at no cost. This can only be achieved when you put out interesting and unique content.
So, your content remains the only shot you’ve got at driving traffic to your website. So be creative and don’t bore your followers with constant promotional offers.
Join relevant online forums and share your knowledge for free
Before you join any online forum, first ask yourself these questions:
– Why do I want to join this community?
– How relevant is the knowledge I want to share to other members?
– How is this group going to help my business?
No.1 rule is – Don’t cause nuisance in the group with constant post of your products and services. This is likely going to upset most people on the group since all you care about is your business.
Always contribute to the discourse at hand and actively engage in the conversation going on in the group.
With this, you can build a good rapport with the members. Then you can passively promote your business when there is room for that, and not when everybody is busy engaging in a social topic that has nothing to do with your niche.
Maintain good customer relations
Your customers are your biggest asset. Always respond to their need – Even if it is just a “hi” comment on your blog.
Don’t leave your online social media platforms unattended. The moment you do, they will start feeling neglected.
Loyal customers and fans are your no.1 ambassadors and they can promote your business beyond your wildest imagination.
If they tweet, reply as fast as you can!
Conclusively, for you to consistently promote your business online, you must be willing to sacrifice your time or hire an expert to help you out (that’s of course when the “ego” starts rolling in).
Don’t forget there is no food for a lazy man. Work hard, and I assure you success.
So buckle up your belt, sit tight, think and come up with interesting content to feed your prospective customers online because they are already hungry and waiting for you.