E.g if you own a school, when people search Google for “best school in Nigeria”, your website pops up as no.1.
I’m sure you will love it because that is every website owner’s dream. If you are no.1, you will have thousands of potential customers that are ready to buy buzzing your phone 24/7.
However, only one website will emerge as no. 1 in Google ranking.
The question is;
How then can I reach no.1 in Google and displace my competitors?
Everything has a secret, and at the end of this article, you will discover 5 simple, but powerful secrets about how to easily pin your website at no.1 in Google Search engine result page forever.
Read on and I’ll show you how to dominate your industry online.
Position Your Keywords at the Right Places and in the Right Density
How would you feel if you pick up a write up, read the first five lines and still can’t fathom what the piece is all about?
I’m sure you will just get fed up and probably drop the piece. This is exactly what happens when Google bots crawl your website.
So it is very important that you know when, where and how to input your keywords.
Your keywords are the summary of the whole story and should be made visible. SEO experts generally recommend that your primary keyword should be seen at least in the first 100-150 words of your content.
In fact, it is better if your primary keyword appears in the first paragraph of your web page.
Your keywords represent what your writing is all about.
Most people do not usually make their keywords known on time. It is vital to Drop your keywords where necessary (first 80-120) then subsequent use would make Google get an idea of what your content is all about.
However, do not overuse the keyword (keyword stuffing). Google will penalize your website if you do.
Make Your Website Mobile Friendly
Google announced since 2015 that mobile compatibility is now an important SEO factor that helps determine where a website is placed on a search engine result page.
What this means is that if your website has better content, better domain authority, better design. In fact, better everything and is not mobile compatible, your competitor’s website which is mobile friendly will displace and rank above your website.
In addition to this, recent analysis shows that, 85% of the over 100 million Nigerians who currently use the Internet do so via mobile devices.
Days of pinch-and-zoom are gone! Nobody is that patient these days.
Now imagine accessing the website of a company that is not compatible with Mobile phone. How comfortable will you be scrolling from left to right, zooming in and out, straining your eyes to read the tiny texts.
Therefore, if your website is not mobile friendly, I propose you do so with immediate effect as it will cost you big time in the nearest future.
Boost your website loading speed
Most websites take 1minute, 15seconds, 10, 5, 4 seconds to load.
What category does your website belong?
It might interest you to know that the load speed of your website is one of the major factors that can determine your placement in SEO ranking.
If Your website loads very fast, then it stands a better chance of becoming no.1 in Google as soon as it is indexed.
Report shows that 75% of users wouldn’t re-visit a site that took longer than 4 seconds to load (MunchWeb). Scary right?
So it’s rather very important that you take care of any complexity that might hinder or affect the load speed of your website.
Optimize Images Within Your Content
At the moment, Google bots cannot understand what your image is all about. This means that if you place the photo of a cup on a web page, Google will not understand that it is a cup, except you tell it so. And you do that by specifying it in the ALT tag.
The description you use in the ALT tag must contain your primary target keywords.
However, human beings reading your page may not actually see the description of your ALT tag. This is why it is important to also add description tags
Have you taken a close look at photographs on newspapers likes Vanguard, sun, etc.? Their images always go with description. Take a cue from them and caption your images with your target keywords.
Your content image should be a visual representation of the whole article. Images create engagement with your visitors.
The more engaged a user is, the more likely they’ll stick around, thus increasing your Google ranking giving you a chance of being at the top.
Write Catchy, Irresistible and Keyword-rich Titles
If your title were to be food, how delicious is it going to be? Can you resist it? Can you eat it without complain?
If your answer is “yes”, how about your friends? Can they answer yes as well?
You must understand that your content is to be fed to heterogeneous visitors out there with different tastes. So how do you intend to arrest their attention as they scan through the search engine result page?
Well, it’s very simple – write exceptional KEYWORD-RICH titles.
Findings reveal that a page’s title is one of the most important onsite SEO factors that can help Google decide whether to include such page in its result or not.
The more appealing, attractive and optimized your title is, the more people will click and stick more on your site.
Note that Google also considers how many clicks you get on your post and the more visitors click on your posts, the more your rank improves. It also means that if people are not clicking on your title, you will soon lose your ranking.
If you can input the aforementioned tips, I bet you stand a better chance of outshining your competitors and ranking no.1 in Google.