With the rapid increase in number of privately owned schools in Nigeria, most proprietors are finding it rather difficult to increase student enrollment to their various schools.
And without regular inflow of students, how can a school survive as a business?
However, what most school owners in Nigeria do not understand is that parents care more about building relationships with whoever they are going to entrust the care of their children to more than facilities like air-conditioned class-rooms, laboratory, bus transportation, computer lab etc. This is not to under-emphasize the importance of having these facilities. They are important quite alright, but relationship matter more to parents.
In this 21st century, what better way to build relationship than to use social media?
It is against this backdrop that this post was written. Below you will find social media strategies that will help you maintain relationship with parents and by so doing, increase student enrollment to your school
Here are top 3 social media marketing strategies you can adopt to increase student enrollment in your school.
Retain and build relationship with parents
The use of social media has gone beyond updating you site with just usual posts. Every single post made should be targeted at engaging parents and prospective students respectively.
Brainstorm and come up with interesting and interactive topics and stories that your audience would love to engage with. Be informative in your post, about how students’ performance has grown and how you were able to achieve that. Your event stories should not be left out, share it on different school social media pages such as Facebook, Twitter and Instagram and make sure you respond to parents’ comments.
You must try as much as possible to post a visual representation of any event your school holds; this is because nowadays, Social media is increasingly driven by pictures and videos. This way, parents hunting for a good school for their wards would have become used to your school even without seeing it physically. And this will certainly increase student enrollment in your school in the long run.
Know and understand your intended audience
Knowing your target audience will help you know the kind of information you post on your social media platforms. Many schools are guilty of posting unnecessary content that don’t engage parents and prospective students.
As a rule of thumb, don’t post politics and religious issues (except your school is a religious one). If you must post jokes, be very careful about the type of jokes you post. What is funny to you might be offensive to a parent.
Your focus should be; what are their concerns when it comes to education? If you understand what their concerns are about education, and you are ready to address these concerns, then you are good to go.
Tell them why your school should be their no.1 choice. It is very important for them to properly understand how your school stands out and how your school plans to address their concern.
Have a sound strategic plan
Having a well-researched social media marketing strategy and planned document will provide a clear vision and goal about what the school wants to achieve.
It is rather very common for schools to just fill their social media pages with anything that comes to mind just because they feel it is okay to post since it is a social platform.
Every single post on your school social media page must be very informative about the school – especially interesting activities in the school (e.g. winning a national competition, producing the best in WAEC as in secondary school, producing the highest first class holders etc)
To sum it up, you must understand that the implementation and refinement of the aforementioned social media marketing strategies will be work in progress. However, as technology continues to advance in terms of usage and new concept, be sure to follow suit and don’t be left behind.
We understand that running a school full time can be quite stressful and time consuming. So adding active daily management of your social pages can be almost impossible no matter how much you are willing to implement the aforementioned strategies. This is why we are offering to take this stress off your hands and manage your Facebook and other social media pages for you on full time basis. Click here to learn more about this service