Why Blogging is a Necessary Marketing Strategy for Businesses in Nigeria

  • October 23, 2017
  • Blog
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Do you know why big brands like Coca Cola, P&G,  GE etc. still actively engage in blogging for their businesses – even though they already have millions of customers all over the world?

It’s because blogging works!

So why are you not implementing blogging as a marketing strategy in your own business?

Maybe you are too busy, right?

Today, literally every business both large and small have keyed into content writing because of its efficiency in driving sales. Some businesses even invest huge sums of money to a hire website management agency or freelance copywriters to write their blogs. This shows how important it is. 

In this post, I shall show you why blogging as a proven marketing strategy is necessary for businesses in Nigeria.

Blogging increases your sales by generating traffic to your website

Blogging help you to stay connected to your customers through interesting content writing. Your followers automatically get access to your site and can access your product and services. It helps you generate traffic to your business. Don’t forget that the more traffic you drive to your blog; the more customers you get as well and this promotes your sales.

To achieve this, you need make the blog on your website the foundation for all of your social media networks. It plays an important role in your online marketing experience because it helps to inform the people about your services and products and also increases the number of potential customers visiting your site.

Blogging saves cost for small business owners

Blogging is the simplest, easiest and probably the cheapest way of getting your business running over the internet. And creating a wordpress or blogspot blog is just like creating a Facebook account – no stress. So why neglect this opportunity that can help you maximize your sales and attract customers to your site at zero cost. All you need is to grace page with interesting contents and you are good to go.

It helps you build better relationships with your customers

Nowadays, business owners make use of blogs to keep a good rapport with their existing customers and potential ones. You can engage them by rapidly responding to comments on your blog. So your continuous response to them through your site creates an enabling and comfortable ground for business discuss.

It helps to make your business popular

Blog can help your business gain prominence. Provided you enrich your blog with interesting and superb content regularly, be rest assured that your business will become profitable in the long run. There is no better way to build long term loyalty.

Without mincing word, the importance of blogging to a small business owner cannot be over emphasized. I can only tell you that there is no risk in adopting the use blog for marketing campaign but there is a risk neglecting to follow the trend in business line such as blogging.

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