How to use Blog to Drive Potential Customers to Your Website Like a Pro

  • October 25, 2017
  • Blog
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Having a Blog is one of the most effective means to drive potential customers to your business website; irrespective of the nature of the business; large or small scale business, corporate website, or online store.

Blogging has gone beyond just getting followers; it is a veritable tool to promote business by generating traffic to the business website. While some are unaware of this, most companies have taken the advantage and are enjoying a huge benefit. Every business’ aim is to increase sales. And to do that, they need loyal customers who are used to their products and services.

In this post, I shall discuss the various ways you can bring in customers who are interested in your offer to your website through blogging.

The following are very effective ways you can use a blog to drive potential customers to your website.

Enrich your blog with quality and interesting content

It is no news that viewers hate boring and empty blogs. In other words, high quality and interesting content will do more justice to your website by generating more links to your website, strengthen your brand, and increase reader’s loyalty, existing and potential customers.

With, consistency in your content to your blog, you will provide useful resources to your followers and publish more contents for search engines to index.

Write-ups with high standard are more likely to be read and shared by others. This also turn increases incoming links and search engine traffic.

However, do not mistake a blog just as a means to increase the number of pages on your website. Your focus should be targeted on the quality of content you send across to your visitors.

Be consistent in your publication

You must understand that blogging is not for lazy minded people. Bloggers are steady, consistent and vibrant people who play and dine with their writing tools, be it biro, laptop etc. But make no mistake of taking bloggers to be lazy. A lazy blogger cannot excel.

Your blog has to be updated every time by releasing quality blog posts as often as possible; as this will increase the number of pages on your website and would definitely generate maximum entry points into your website from search engines and other channels.

Use catchy and appealing headlines at all times

In George Orwell’s animal farm, it’s believed that all animals are equals, but some are more equal than others. Likewise, in choosing your headlines, you must bear in mind that all headlines are appealing but some are more appealing than others.

The choice of headlines/topics on your blog will influence the kind of people who read your articles. It is rather, crucial that you do a research and come up with topics to write on your blog and devise a premium content strategy. This will drive specific traffic from people that are more likely to key in to your blog and buy your products and services. I can assure you that nobody would read your articles if the headlines are not appealing since they are the first thing visitors look at when they open your blog. Write on what is trending – what people are dying to read.

Be Responsive and interact and also network with other blogs especially those related to your business

You should be interactive and responsive too. You can ask questions to readers within your blog posts. This would engage your readers and can drive them to begin a conversation about your content with you. With this you can tell them about products and services.

Do not neglect comments on your blog and also try to comment on post that relate to your content. You can also provide interesting and provoking comments on other people’s blog and sites that have similarity to your industry; this can make a name for you out there which can result to generating traffic to your own website.

Your website should be user-friendly

The fast growth in tech has brought the world to our door steps. People now have access to internet anywhere there is service provider. Days are gone when internet browsing was done exclusively on desktop computer. Today, people make use of mobile gadgets to access the internet. If your website is not mobile friendly, most people won’t have access to site. So you must ensure comfortable and accessible website for viewers including mobile phones.


Blogging has proven itself to be a veritable tool in digital marketing and a means to drive traffic to website if well managed. So if you can adhere to the aforementioned strategies, you would definitely have an expected end.

However, if you are a business owner or high profile individual with very little time on your hands, writing blog posts and managing a blog can become an impossible task to accomplish. This is why E-Brand Managers is offering to help take that stress off your hands. Click here to learn how we can help make your business grow online.

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