Being that there are over 92 million Nigerians who use the internet daily, every business owner is scrambling for the best places to advertise on the internet.
And I’m sure you are too. If not, you will not be reading this article.
The efficiency of online advertisement is not something to argue about because online ads have proven to be one of the most effective ways of marketing at a very low cost compared to other advertisement strategies.
However, many business owners in Nigeria still find it difficult to to find ideal places to advertise on the internet.
In order to address this lack of such information on the part of business owners, here are the 5 best places to advertise on the internet to boost your business.
Text/Banner Ads on Other people’s Websites
This can be a daunting task if you decide to do it manually. Going to each webmaster one after the other will be nearly impossible.
But, surely there is way to have your website banner and text adverts appear in 100s of websites all over the internet. This is through the use of Google Display Network.
When you put up your advert via this channel, Google will use their network of 3rd party advertisers to splash your advert all over the internet. And the best part of it is that you can restrict the advert to show up to only people living within a particular geographic location e.g. you can configure your advert to be shown to people within Lagos city only.
To add a kind of icing to the cake, you can also activate what’s called Retargeting. This feature helps to show your advert more to people who have visited your website in the past. It’s a kind of follow up or reminder to those people if they didn’t purchase anything from you the first time.
In fact, this is my number one choice of the best places to advertise on the internet
Advertise on Popular Blogs and websites
People always like reading interesting articles, entertainment, gossip etc on blogs. And the owners of these online platforms command a massive following or readership.
Below are a few blogs and forums with large following in Nigeria that are worth mentioning.
Nairaland – Gets 220 million pageviews monthly
Naijaloaded – Records 130 million pageviews monthly.
Tooxclusive and Linda Ikeji’s blog also get some serious millions of visitors daily. So you should consider them.
Imagine what will happen to your business if you have your advert seen by these millions of potential customers in a month.
You can always check out for the top websites and blogs in Nigeria where you can advertise here
A word of caution! When placing your advert on any of these websites, ensure that your business is related to the niche of the blog, else you would be wasting your money.
This is another place people go to advertise their products.
Almost all Newspapers now have online presence, so you can read up news on their site.
There are many of them that you can choose from e.g. Vanguard, Sun newspaper, Guardian etc.
These newspapers have ads spaces like the hard copy, so all you need is request for a space.
If you are on a tight budget, you can opt for their text adverts which appear at the bottom of every news article on the website. This type of advert can also be very effective – even though it’s not a highly targeted traffic.
Social media platforms are some of best places to advertise on the internet. However the type of products and services you offer will determine the platform you will use.
Let’s look at these two social media platforms – Facebook & Twitter. These two media have everything in common.
Both have large number of users that log in every minute of the day. With social media like twitter and Facebook, your business will get the exposure that it needs as well as prominence for your brand.
Facebook and twitter can easily give you back 200% return on investment if the services and products you offer appeal to the class of people who use the social platform.
The good thing about advertising on social media is that you have the potential of having your advert/content go viral.
However, advertising on social media, you must ensure that you choose the right platform to advertise on. E.g. if you offer a B2B (i.e. you sell to other businesses instead of individuals) product or service, a social platform like LinkedIn will be a better choice than Facebook or twitter.
Classified Ad Listing Sites and eCommerce Platforms
Online stores such as Jumia and Konga are good platforms to advertise your products. You simply become one of their partners and they will put up your products to be seen by thousands of people who use their website. And it is free.
The good thing is that some of these online stores are tested and trusted by many. It has many visitors coming in and making demands every minutes.
On the hand classified ad listing sites like Jiji and Olx provide you with opportunity to post your products on their platform for free. And if you want to make it more visible, you simply pay for the featured listing. This is like the cheapest way to get massive impressions on your advert.
Now over to you
What are the best places to advertise on the internet for Nigerian Businesses?